CUTTING A FINE FIGURE

ANG JIN YUAN

FOUNDER, DIRECTOR

STYLE LEASE LLP

(STELLAR Category Promising Entrepreneur)

“Continuous innovation is the most critical success ingredient in the success of a business, be it in your product offerings, or in operations and the services you provide.”

Having access to an unlimited dream wardrobe may sound like a dream, but for Ang Jin Yuan, making that dream a reality is her very profession.

Ang, 32, is the owner of Style Lease, a new age platform and store offering high fashion rental. Here, customers are presented with the opportunity to choose from over 400 contemporary and prestigious labels and rent them at a fraction of their regular retail price.

Since its founding, Style Lease has garnered a strong following in Singapore’s fashion scene, not just for the fact that it carries exceptional brand names but also for the convenience it offers. After a fitting appointment, the chosen garment would be delivered to the customer on the indicated date, while upon return the dress would be picked up by the company. What this means for the customer is high fashion available at one’s doorstep with remarkable convenience and ease, all without having to break the bank.

Style Lease’s mission, shares Jin Yuan, is to reinvent retail to become smarter and more relevant to what modern women want and need: Access, instead of ownership.

Tell us how or why you entered this line.

My first foray into the fashion business began in university when I started my own online platform. I then entered the audit/finance industry upon graduation and gained a better understanding of ‘running a business’. Inspired by the trending ‘sharing economy’ concept and capitalising on my strength in curating pieces, I went on to found Style Lease in 2016.

What makes Style Lease stand out?

In addition to concierge (fit at home) services, we brought in an in-house seamstress in 2017 to provide a one-stop solution that includes gown alterations. Our team also embarked on a system/inventory and RFID integration between 2017 and 2018 to ensure seamless operations for smooth order fulfilments. We believe in continuous innovation and in offering fuss-free experiences for all customers.

What’s your guiding philosophy in ensuring the continued success of the business?

I believe in always keeping up with market demands and always collaborating with partners.  A key value I hold close to heart is that if the business does not progress, it is not merely stagnant, it is falling behind. The team frequently discusses market trends and how we can better cater to demand, or to identify market gaps.

What advice would you give to a fledgling entrepreneur?

Perseverance is key. Style Lease didn’t work out in the first six months when we were operating purely online. Traction only came when reverse retailing was introduced.

Tell us briefly about your company culture and how you establish and foster its growth.

Our environment is transparent and engaging. We have discussions often to exchange ideas and hear feedback. We get everyone involved in all our campaigns and activities. In short, we work and play as a team.

What motivates you?

The need for continued growth.

What are your expansion plans for the business?

Style Lease will be offering even more upscale offerings like evening pieces as well as bridal gowns, and we are also looking at replicating the model overseas over the next three years.

What sort of measures do you adopt when the economic climate dampens?

Being small, we are able to control our overheads. Also, we are rather nimble in our campaign directions that can cater to various economic situations.

Join us to empower women and share your success stories.
Call for nomination for 2020 edition opens October 2019.

AWARD JUDGE

BG (NS) Chan Wing Kai

Director

Seed Global Investment

BG (NS) Chan Wing Kai spent 29 years in the Singapore Armed Forces as a military officer. He rose up to the Army’s top leadership and held numerous key appointments.

The years in the Armed Forces provided him a strong foundation in leadership, human capital management, operational planning, training development and critical diplomatic skills.

He retired from active military service in 2016 and is currently a Director with SEED Global Investment, a real estate investment firm. He oversees the company’s portfolio and business development in the US and UK. He holds a MSc in Applied Finance from the Singapore Management University, and is no stranger to corporate finance, portfolio management, equities, bonds and derivatives.

AWARD JUDGE

TIN PEI LING

Member of Parliament
CEO

Business China

Ms Tin Pei Ling is the Chief Executive Officer of Business China, a non-profit organisation that harnesses the support of the public sector & private enterprises to strengthen the ties between Singapore and China. Prior to joining Business China, Pei Ling was the Group Director of Corporate Strategy for Jing King Group.

Pei Ling is an elected Member of Parliament in Singapore since 2011 and currently serves on the Public Accounts Committee. She also serves on the Government Parliamentary Committee for Communications & Information (from 2018, Dy Chairperson) and Health (2011 – present) and previously for Law/Home Affairs (2011-2015) and Social & Family Development (2015 – 2018, Dy Chairperson).

AWARD JUDGE

RYAN CHIOH

Managing Director

Faseastflora.com

Mr Ryan Chioh joined FEF.com in 1998 as Executive Director of Far East Flora Holdings Pte Ltd.

Always a firm advocator for technology, Ryan identified the direction for e-commerce development and saw a business opportunity to offer FEF.com’s extensive range of flowers and gifts online in 2001. Ryan blended his IT savviness and prudent business sense to steer the company’s website to become the leading portal for flowers and gifts. Ryan also brought the company to another level by spearheading the development of a CRM and ERP business solution, integrating the front-end and back-end operations so that there would be easier identification of customer base.

AWARD JUDGE

NEO SING HWEE

Head, Operations System & Control

MAPLETREE INVESTMENTS

Sing Hwee is the Head, Operations System & Control of Mapletree Investments Pte Ltd. He is responsible for the business processes and control functions, information systems and technology as well as Internal Audit and Risk Management.  He also takes ownership of the Group’s Delegation of Authority and Procurement Policy. 

Sing Hwee has more than 20 years of experience in providing risk management, performance improvement, internal controls and business advisory services to clients in various industries, including the real estate sector.  Being a thought leader and a recognised expert in this field, he used to sit in the Ernst & Young (EY) ASEAN Partner Governance Council and led the Advisory (Risk) Internal Audit Practice in Asia Pacific, ASEAN and Singapore covering 17 countries, 30 partners and 700 professionals.  Before joining EY, he had spent many years in risk consulting with PricewaterhouseCoopers (PwC) and Andersen.

AWARD JUDGE

DR LIM WEE KIAK, PBM

Member of Parliament
CEO

Eagle Eye Centre

Dr Lim Wee Kiak, is an elected Member of Parliament for Sembawang GRC since 2015 and serves as chairman of Government Parliamentary Committee (GPC) for Ministry of Community, Culture and Youth. An Ophthalmologist, Dr Lim is currently the Chief Executive Officer and Co-Founder of Eagle Eye Centre.

Dr Lim joined the Singapore Armed Forces as a medical officer in 1994 and completed subspecialty training in Ophthalmology in 1998, with a Master’s degree in Medicine and two post-graduate specialist qualifications in Ophthalmology. During his service in SAF, he led numerous humanitarian missions to neighbouring countries. He joined Singapore National Eye Centre and was awarded the MOH HMDP fellowship in 2003, doing one year of clinical and research Fellowship at the National Eye Institute, National Institutes of Health.

Dr Lim had been an active grassroots leader since 1998 before joining politics in 2006. For his active community involvement, he was awarded the Young Executive of the Year in 2000 and Public Service Medal (PBM) in 2003.

AWARD JUDGE

Chew Mok Lee

Assistant Chief Executive
ICM & Digitalisation
Enterprise Services & New Industries

Enterprise Singapore

Ms Chew Mok Lee is the Assistant Chief Executive in charge of ICM & Digitalisation, Enterprise Services & New Industries in Enterprise Singapore, a government agency spearheading enterprise and industry development, reporting to the Ministry of Trade and Industry, Singapore. Enterprise Singapore is also the national Standards body in Singapore.

Prior to Enterprise Singapore, Mok Lee was with National Productivity Board (NPB), PSB and SPRING Singapore. She graduated from National University of Singapore, majoring in Economics and Statistics. She has a double Masters and is well versed in the area of enterprise promotion, industry development and partnership building, having been involved in various aspects of capability development, support for local enterprises, enabling a viable enterprise eco-system and entrepreneurship for 29 years. She also served as Secretariat to the Action Community for Entrepreneurship and was responsible for working with the Minister in Charge of Entrepreneurship and private sector members to foster entrepreneurship and support start-ups in Singapore.

AWARD JUDGE

CHIA KIM HUAT

Regional Head
Corporate and Transactional Practice

Rajah & Tann Singapore

Mr Chia Kim Huat has extensive experience in capital market, public and private mergers and acquisitions, cross-border joint ventures and private equity investments, both in Singapore and the region. He travels regularly in the Asia-Pacific region advising clients on a wide range of matters, including direct investments and infrastructure projects in China, major acquisitions in Korea, joint ventures in Taiwan, Hong Kong and Japan and cross-border mergers and acquisitions transactions. Kim Huat also advises foreign investors on their investments in Singapore, including listings on the Singapore Exchange, privatisations, secondary and dual listings.

He has been recognised as a leading lawyer in his field by International Financial Law Review 1000, Chambers Global “Leaders in their Field”, Asia Pacific Legal 500, “Eminent Practitioner” in Chambers Asia Pacific, Who’s Who Legal: Corporate – Merger & Acquisition/Capital Markets – Debt and Equity and Merger & Acquisition, ‘Leading Lawyer’ in Asialaw Profiles and Best Lawyers, 2017 Edition.

AWARD JUDGE

TAN WEE BENG

Deputy Chief Executive (Operations)
SkillsFuture Singapore

Wee Beng is the Deputy Chief Executive (Operations) of SkillsFuture Singapore (SSG). He leads the Business Technology Group (Operations Planning Division, Capability Development Division, Operations & Support Division, Security & Infrastructure Division), the Training, Manpower & Infrastructure Group (Manpower & Infrastructure Planning Division, Office of Lifelong Learning, and Institute of Adult Learning which comprises Learning and Professional Development Division, Research and Innovation Division, Learning Services and Support Division ) as well as the Business Services Group (Shared Services Management, Integrated Business Services Division &, Corporate Services Division).

Prior to joining SSG, Wee Beng was an officer with the Singapore Armed Forces, leading both large and small teams. His last appointment was Chief-of-Staff, Republic of Singapore Navy, overseeing a range of staff departments and ground commands. Other key appointments held were Head Naval Operations, Commander of Maritime Security Task Force and Commander, Naval Diving Unit. Wee Beng holds a Bachelor of Arts and a Master of Arts in Physics from Oxford University, UK, and a Master of Science in Management from the Massachusetts Institute of Technology, USA.