(Pulsar Category Winner 2019 & Best Innovation Winner)

“Be accountable to yourself in whatever you do. Whether it is a success or a failure, you have to own it and continue to strive forward.”

In a field of work that most people do not talk about, Ang Jolie Mei is breaking new grounds. Having lost her father at a young age, the 39-year-old knows what it means to grieve the loss of one’s closest family member. Following his untimely departure, Jolie, the second eldest daughter among four siblings, was determined to inherit her father’s legacy in the funeral services industry and take it into a new era. From this, The Life Celebrant was born.

As a company that provides funeral services for people, The Life Celebrant aims to be the leading funeral company in Singapore and the region, says Jolie. Breathing new life into the company, Jolie is set to create milestones and mark a new era for an industry once considered by many to be taboo.

As the only funeral celebrant in Singapore and a certified funeral director (a qualification she obtained from the Mount Royal University at Mount Calgary Canada in 2012),  Jolie has also organised secular funerals that focused on the life of the deceased. Among the notable innovations she has introduced to the industry, Showers of Love is a service where The Life Celebrant allows family members to participate in the bathing and dressing of the departed as part of the preparation for the wake. This has proven to be so therapeutic and popular with her clients that some requested for the service when there was another demise in the family. Other well thought-out services offered by the company extend to the attendees of the wake, including table wait services and personalised touches to ensure that mourners are ushered to the seats and properly attended to.

What was it like when you first set foot in this line?

It was mostly out of filial piety that I joined the business, but much later,  I also found my calling, in that there were many things I saw happening in this industry that I felt needed to change. I call myself an accidental funeral director because I stumbled into this, but I always wanted to be a businessperson. So in 2010 I started my own funeral company, The Life Celebrant.

How is The Life Celebrant different?

The first thing you can immediately tell is that our name departs from the usual ones that often uses words like ‘casket’ and ‘funeral’ in their company’s name. We believe in telling the story and celebrating the life of the individual. One of our strengths is to take care of very detailed aspects of the funeral; we pay a lot of small attention to the details like colours, food, hobbies, music that best reflects the personality of the deceased.

What keeps you busy?

Mostly funeral calls and planning. If it is a quiet day, I will have meetings with my team, or have a general meeting or lunch with our employees. I have also just launched the Chinese translated version of my English book, “Dying to Meet You”.

Do you have a favourite quote that you constantly keep in mind or share with others?

Live life with no regrets and leave life with no regrets. I see death so often and it’s sad that people leave with regrets. So I always encourage people to say these four phrases often: I am sorry, I forgive you, I thank you, and I love you.

How do you build and maintain a good solid foundation upon which to build and develop the business? What is your key to building a strong business foundation?

I’m not afraid to get my hands dirty, I get on the ground and build the foundation the way I want it before I train the trainers and hand it over. Earn your trust from your team mates and let your team mates know you are always there for them.

What in your opinion is the most critical success ingredient in building a sustainable enterprise?

Be able to adapt to changes. It doesn’t matter what industry you are in, demands and needs are constantly changing. Making sure your culture can adapt to change is the key to being sustainable.

Join us to empower women and share your success stories.
Call for nomination for 2020 edition opens October 2019.


BG (NS) Chan Wing Kai


Seed Global Investment

BG (NS) Chan Wing Kai spent 29 years in the Singapore Armed Forces as a military officer. He rose up to the Army’s top leadership and held numerous key appointments.

The years in the Armed Forces provided him a strong foundation in leadership, human capital management, operational planning, training development and critical diplomatic skills.

He retired from active military service in 2016 and is currently a Director with SEED Global Investment, a real estate investment firm. He oversees the company’s portfolio and business development in the US and UK. He holds a MSc in Applied Finance from the Singapore Management University, and is no stranger to corporate finance, portfolio management, equities, bonds and derivatives.



Member of Parliament

Business China

Ms Tin Pei Ling is the Chief Executive Officer of Business China, a non-profit organisation that harnesses the support of the public sector & private enterprises to strengthen the ties between Singapore and China. Prior to joining Business China, Pei Ling was the Group Director of Corporate Strategy for Jing King Group.

Pei Ling is an elected Member of Parliament in Singapore since 2011 and currently serves on the Public Accounts Committee. She also serves on the Government Parliamentary Committee for Communications & Information (from 2018, Dy Chairperson) and Health (2011 – present) and previously for Law/Home Affairs (2011-2015) and Social & Family Development (2015 – 2018, Dy Chairperson).



Managing Director


Mr Ryan Chioh joined FEF.com in 1998 as Executive Director of Far East Flora Holdings Pte Ltd.

Always a firm advocator for technology, Ryan identified the direction for e-commerce development and saw a business opportunity to offer FEF.com’s extensive range of flowers and gifts online in 2001. Ryan blended his IT savviness and prudent business sense to steer the company’s website to become the leading portal for flowers and gifts. Ryan also brought the company to another level by spearheading the development of a CRM and ERP business solution, integrating the front-end and back-end operations so that there would be easier identification of customer base.



Head, Operations System & Control


Sing Hwee is the Head, Operations System & Control of Mapletree Investments Pte Ltd. He is responsible for the business processes and control functions, information systems and technology as well as Internal Audit and Risk Management.  He also takes ownership of the Group’s Delegation of Authority and Procurement Policy. 

Sing Hwee has more than 20 years of experience in providing risk management, performance improvement, internal controls and business advisory services to clients in various industries, including the real estate sector.  Being a thought leader and a recognised expert in this field, he used to sit in the Ernst & Young (EY) ASEAN Partner Governance Council and led the Advisory (Risk) Internal Audit Practice in Asia Pacific, ASEAN and Singapore covering 17 countries, 30 partners and 700 professionals.  Before joining EY, he had spent many years in risk consulting with PricewaterhouseCoopers (PwC) and Andersen.



Member of Parliament

Eagle Eye Centre

Dr Lim Wee Kiak, is an elected Member of Parliament for Sembawang GRC since 2015 and serves as chairman of Government Parliamentary Committee (GPC) for Ministry of Community, Culture and Youth. An Ophthalmologist, Dr Lim is currently the Chief Executive Officer and Co-Founder of Eagle Eye Centre.

Dr Lim joined the Singapore Armed Forces as a medical officer in 1994 and completed subspecialty training in Ophthalmology in 1998, with a Master’s degree in Medicine and two post-graduate specialist qualifications in Ophthalmology. During his service in SAF, he led numerous humanitarian missions to neighbouring countries. He joined Singapore National Eye Centre and was awarded the MOH HMDP fellowship in 2003, doing one year of clinical and research Fellowship at the National Eye Institute, National Institutes of Health.

Dr Lim had been an active grassroots leader since 1998 before joining politics in 2006. For his active community involvement, he was awarded the Young Executive of the Year in 2000 and Public Service Medal (PBM) in 2003.


Chew Mok Lee

Assistant Chief Executive
ICM & Digitalisation
Enterprise Services & New Industries

Enterprise Singapore

Ms Chew Mok Lee is the Assistant Chief Executive in charge of ICM & Digitalisation, Enterprise Services & New Industries in Enterprise Singapore, a government agency spearheading enterprise and industry development, reporting to the Ministry of Trade and Industry, Singapore. Enterprise Singapore is also the national Standards body in Singapore.

Prior to Enterprise Singapore, Mok Lee was with National Productivity Board (NPB), PSB and SPRING Singapore. She graduated from National University of Singapore, majoring in Economics and Statistics. She has a double Masters and is well versed in the area of enterprise promotion, industry development and partnership building, having been involved in various aspects of capability development, support for local enterprises, enabling a viable enterprise eco-system and entrepreneurship for 29 years. She also served as Secretariat to the Action Community for Entrepreneurship and was responsible for working with the Minister in Charge of Entrepreneurship and private sector members to foster entrepreneurship and support start-ups in Singapore.



Regional Head
Corporate and Transactional Practice

Rajah & Tann Singapore

Mr Chia Kim Huat has extensive experience in capital market, public and private mergers and acquisitions, cross-border joint ventures and private equity investments, both in Singapore and the region. He travels regularly in the Asia-Pacific region advising clients on a wide range of matters, including direct investments and infrastructure projects in China, major acquisitions in Korea, joint ventures in Taiwan, Hong Kong and Japan and cross-border mergers and acquisitions transactions. Kim Huat also advises foreign investors on their investments in Singapore, including listings on the Singapore Exchange, privatisations, secondary and dual listings.

He has been recognised as a leading lawyer in his field by International Financial Law Review 1000, Chambers Global “Leaders in their Field”, Asia Pacific Legal 500, “Eminent Practitioner” in Chambers Asia Pacific, Who’s Who Legal: Corporate – Merger & Acquisition/Capital Markets – Debt and Equity and Merger & Acquisition, ‘Leading Lawyer’ in Asialaw Profiles and Best Lawyers, 2017 Edition.



Deputy Chief Executive (Operations)
SkillsFuture Singapore

Wee Beng is the Deputy Chief Executive (Operations) of SkillsFuture Singapore (SSG). He leads the Business Technology Group (Operations Planning Division, Capability Development Division, Operations & Support Division, Security & Infrastructure Division), the Training, Manpower & Infrastructure Group (Manpower & Infrastructure Planning Division, Office of Lifelong Learning, and Institute of Adult Learning which comprises Learning and Professional Development Division, Research and Innovation Division, Learning Services and Support Division ) as well as the Business Services Group (Shared Services Management, Integrated Business Services Division &, Corporate Services Division).

Prior to joining SSG, Wee Beng was an officer with the Singapore Armed Forces, leading both large and small teams. His last appointment was Chief-of-Staff, Republic of Singapore Navy, overseeing a range of staff departments and ground commands. Other key appointments held were Head Naval Operations, Commander of Maritime Security Task Force and Commander, Naval Diving Unit. Wee Beng holds a Bachelor of Arts and a Master of Arts in Physics from Oxford University, UK, and a Master of Science in Management from the Massachusetts Institute of Technology, USA.