Bratina Tay



(Pulsar Category Winner 2017)

"Creating original content is the driving force at Hoods Inc. Productions"

A creative producer with numerous iconic projects under her belt, Bratina Tay has made her name in the local film and production scene. The 42-year-old is the co-founder, managing director and creative producer at Hoods Inc. Productions, a company she founded with Esan Sivalingam.

“In a nutshell, we are a content provider and production house, meaning that we produce our own original content,” Tay explains, adding that Hoods focuses predominantly on broadcast, with genres that include comedy, drama, documentaries and lifestyle.

Tay says that the founding of the company 16 years ago stemmed not only from the desire to produce original content, but also to protect freelancers. “Esan and I were freelancers after we left Mediacorp 17 years ago,” she says. “Often, people in production are treated like manual labourers, and that should not be the case. Many of them are specialists in various fields, such as lighting, styling, sound and camera, but they aren’t always appropriately treated. And freelancers often have to chase for payment, which sometimes can take months. These were our main concerns, and when we started Hoods, we wanted to be sure that those who work with us are paid on time, so they don’t worry about administrative matters and can concentrate on their jobs and craft.”

Running a production company was not Tay’s first choice as a career option. She had briefly considered going into the fine arts or advertising. After finishing advertising college, however, it became clear to her that she was more interested in being on-set and in actual production in its longer form. “I wanted to try to do more storytelling and sharing, whether in the form of documentaries or narratives,” Tay says.

Starting out was not easy — there was no clear direction as to where Tay was headed but she knew that she first needed to understand the entire scope of production. No task was too small or menial, it was all a learning experience, so she happily assumed various roles — including being coffee runner, set painter, wardrobe/ production assistant — all of which helped her learn the ropes on the set. The experience turned out to be extremely rewarding as it gave Tay an insight into the real world of production. Before long, she found her calling.

After Hoods Inc. Productions was set up in 2001, Tay directed and produced work targeted at different audiences. “I particularly enjoy doing programmes with educational value, where the audience can take something away with them. And in the production process, we learn as well. When we learn something during production, we know that the audience will be learning too,” she adds.

Hoods prides itself on being hierarchy-free. “Everyone is an equal as everyone plays an important role, and production is a team effort. There is a strict communication chain when it comes to production but other than that, we’re very even,” she notes. “Half of the people in our office are in our 40s and half are under 30. We are very strict with how we work, but we like to laugh together and create content that is different and exciting, especially things that have never been done before. Feedback and input from the team is crucial, and there are no stupid ideas.”

To allow everyone at Hoods to understand what it takes to put together a production, Tay moves people across various departments so they are exposed to different specialised fields of work. This, she asserts, also helps team members develop mutual respect for each other’s jobs.

Communication is of great importance as every department plays an indispensable role, and Tay takes measures to ensure that everyone is on the same page. “Every department is involved in the content of a production and everyone is given a chance to voice out issues he or she might potentially face. We then discuss and explore solutions,” she says. “What we try to foster here is cross-exposure. Our writers and post-production team go on-set, take on active roles and give their input. This is a way of working smart and saving time as it allows us to solve problems on-set, rather than have someone bring up problems during post-production, which in the worst case could involve a reshoot.”

Some of the more notable works that Hoods has produced include Double Trouble starring Kumar and Mark Lee; 2015 Singapore International Festival of Arts’ Living Together Live Heartland Shows; Knockout which was Mediacorp Okto’s longest running and highest rated arts magazine programme; Pulau Hantu, one of the highest rated local English telemovies; Channel NewsAsia’s ANGeLs series; and Front, an arts entertainment programme for the general audience.

Front was particularly memorable for Tay and Sivalingam. “It was a programme where we could share information with people who don’t know anything about the arts, and it was done in 2006 at a time when other arts shows were formal and proper. We brought in people like Eunice Olsen, Debbie Wong, Phin Wong, Kumar and Hossan Leong, and made it very fun and approachable. We wanted people to know that it’s OK to laugh at yourself, and it’s OK to walk into an art exhibition not being able to understand it. It was our favourite show and actually our most affordable production to date. It’s not always about the budget, but the opportunity to do shows that are different, shows that we can be proud of,” says Bratina.

The duo has also partnered artistes to produce works for charity. “Last year, Beyond Social Services wondered if we could do something similar to SIFA’s Living Together as a fundraiser. SIFA was happy to waive their rights, we contacted actors to ask if they were happy to do the show for free for charity, and it all just came together. Similarly, a few years ago, we were approached by Nadya Hutagalung for Let Elephants Be Elephants, a documentary on the ivory trade, as well as for Plight of the Orangutan.”

For all the offers from potential clients, Hoods stays true to its commitment of creating distinctive productions. As for Bratina, she still stands by the very same values she held dear the first day she showed up for work. “Be humble and learn from the bottom up. When you have a firm foundation and strong pair of legs, no matter how people push you, you would still be standing tall.”


BG (NS) Chan Wing Kai


Seed Global Investment

BG (NS) Chan Wing Kai spent 29 years in the Singapore Armed Forces as a military officer. He rose up to the Army’s top leadership and held numerous key appointments.

The years in the Armed Forces provided him a strong foundation in leadership, human capital management, operational planning, training development and critical diplomatic skills.

He retired from active military service in 2016 and is currently a Director with SEED Global Investment, a real estate investment firm. He oversees the company’s portfolio and business development in the US and UK. He holds a MSc in Applied Finance from the Singapore Management University, and is no stranger to corporate finance, portfolio management, equities, bonds and derivatives.



Member of Parliament
Board Member

Business China

Ms Tin Pei Ling is the Chief Executive Officer of Business China, a non-profit organisation that harnesses the support of the public sector & private enterprises to strengthen the ties between Singapore and China. Prior to joining Business China, Pei Ling was the Group Director of Corporate Strategy for Jing King Group.

Pei Ling is an elected Member of Parliament in Singapore since 2011 and currently serves on the Public Accounts Committee. She also serves on the Government Parliamentary Committee for Communications & Information (from 2018, Dy Chairperson) and Health (2011 – present) and previously for Law/Home Affairs (2011-2015) and Social & Family Development (2015 – 2018, Dy Chairperson).



Managing Director

Mr Ryan Chioh joined in 1998 as Executive Director of Far East Flora Holdings Pte Ltd.

Always a firm advocator for technology, Ryan identified the direction for e-commerce development and saw a business opportunity to offer’s extensive range of flowers and gifts online in 2001. Ryan blended his IT savviness and prudent business sense to steer the company’s website to become the leading portal for flowers and gifts. Ryan also brought the company to another level by spearheading the development of a CRM and ERP business solution, integrating the front-end and back-end operations so that there would be easier identification of customer base.



Head, Operations System & Control


Sing Hwee is the Head, Operations System & Control of Mapletree Investments Pte Ltd. He is responsible for the business processes and control functions, information systems and technology as well as Internal Audit and Risk Management.  He also takes ownership of the Group’s Delegation of Authority and Procurement Policy. 

Sing Hwee has more than 20 years of experience in providing risk management, performance improvement, internal controls and business advisory services to clients in various industries, including the real estate sector.  Being a thought leader and a recognised expert in this field, he used to sit in the Ernst & Young (EY) ASEAN Partner Governance Council and led the Advisory (Risk) Internal Audit Practice in Asia Pacific, ASEAN and Singapore covering 17 countries, 30 partners and 700 professionals.  Before joining EY, he had spent many years in risk consulting with PricewaterhouseCoopers (PwC) and Andersen.



Member of Parliament

Eagle Eye Centre

Dr Lim Wee Kiak, is an elected Member of Parliament for Sembawang GRC since 2015 and serves as chairman of Government Parliamentary Committee (GPC) for Ministry of Community, Culture and Youth. An Ophthalmologist, Dr Lim is currently the Chief Executive Officer and Co-Founder of Eagle Eye Centre.

Dr Lim joined the Singapore Armed Forces as a medical officer in 1994 and completed subspecialty training in Ophthalmology in 1998, with a Master’s degree in Medicine and two post-graduate specialist qualifications in Ophthalmology. During his service in SAF, he led numerous humanitarian missions to neighbouring countries. He joined Singapore National Eye Centre and was awarded the MOH HMDP fellowship in 2003, doing one year of clinical and research Fellowship at the National Eye Institute, National Institutes of Health.

Dr Lim had been an active grassroots leader since 1998 before joining politics in 2006. For his active community involvement, he was awarded the Young Executive of the Year in 2000 and Public Service Medal (PBM) in 2003.


Chew Mok Lee

Enterprise Fellow

Enterprise Singapore

Ms Chew Mok Lee is the Assistant Chief Executive in charge of ICM & Digitalisation, Enterprise Services & New Industries in Enterprise Singapore, a government agency spearheading enterprise and industry development, reporting to the Ministry of Trade and Industry, Singapore. Enterprise Singapore is also the national Standards body in Singapore.

Prior to Enterprise Singapore, Mok Lee was with National Productivity Board (NPB), PSB and SPRING Singapore. She graduated from National University of Singapore, majoring in Economics and Statistics. She has a double Masters and is well versed in the area of enterprise promotion, industry development and partnership building, having been involved in various aspects of capability development, support for local enterprises, enabling a viable enterprise eco-system and entrepreneurship for 29 years. She also served as Secretariat to the Action Community for Entrepreneurship and was responsible for working with the Minister in Charge of Entrepreneurship and private sector members to foster entrepreneurship and support start-ups in Singapore.



Regional Head
Corporate and Transactional Practice

Rajah & Tann Singapore

Mr Chia Kim Huat has extensive experience in capital market, public and private mergers and acquisitions, cross-border joint ventures and private equity investments, both in Singapore and the region. He travels regularly in the Asia-Pacific region advising clients on a wide range of matters, including direct investments and infrastructure projects in China, major acquisitions in Korea, joint ventures in Taiwan, Hong Kong and Japan and cross-border mergers and acquisitions transactions. Kim Huat also advises foreign investors on their investments in Singapore, including listings on the Singapore Exchange, privatisations, secondary and dual listings.

He has been recognised as a leading lawyer in his field by International Financial Law Review 1000, Chambers Global “Leaders in their Field”, Asia Pacific Legal 500, “Eminent Practitioner” in Chambers Asia Pacific, Who’s Who Legal: Corporate – Merger & Acquisition/Capital Markets – Debt and Equity and Merger & Acquisition, ‘Leading Lawyer’ in Asialaw Profiles and Best Lawyers, 2017 Edition.



Deputy Chief Executive (Operations)
SkillsFuture Singapore

Wee Beng is the Deputy Chief Executive (Operations) of SkillsFuture Singapore (SSG). He leads the Business Technology Group (Operations Planning Division, Capability Development Division, Operations & Support Division, Security & Infrastructure Division), the Training, Manpower & Infrastructure Group (Manpower & Infrastructure Planning Division, Office of Lifelong Learning, and Institute of Adult Learning which comprises Learning and Professional Development Division, Research and Innovation Division, Learning Services and Support Division ) as well as the Business Services Group (Shared Services Management, Integrated Business Services Division &, Corporate Services Division).

Prior to joining SSG, Wee Beng was an officer with the Singapore Armed Forces, leading both large and small teams. His last appointment was Chief-of-Staff, Republic of Singapore Navy, overseeing a range of staff departments and ground commands. Other key appointments held were Head Naval Operations, Commander of Maritime Security Task Force and Commander, Naval Diving Unit. Wee Beng holds a Bachelor of Arts and a Master of Arts in Physics from Oxford University, UK, and a Master of Science in Management from the Massachusetts Institute of Technology, USA.