Stepping Out

Cheryl Wee



(Pulsar Category Winner 2018)

"If we can turn expectations into gratitude, a lot of things will change for the better."

Founded by Cheryl Wee in January 2016, Cheryl W is a wellness and weight management company with a mission to inspire others to find their best selves. Striving to be a game changer in the beauty and wellness industry by redefining its industry standards, the company offers a series of detox, wellness, and weight management treatments customised to individual needs. In addition to that, Cheryl W also puts out a series of wellness drinks ranging from detox to collagen drinks and energy-boosting teas.

Stemming from the founder’s passion for food, the business incorporates safer, natural and green ingredients into its products and treatments — these include the use of coffee, sea salt, ginger, psyllium husks and other ingredients that are entirely safe and enhance body wellness.

The treatments are paired with take-home products to supplement efficacy of its signature treatments. For instance, the ginger champagne drink supplements the ginger sparkle treatment, which helps to expel wind from the body, keep it warm, and even potentially alleviate joint and arthritis pains.

A strong believer in leading a holistic lifestyle, the company holds yoga and dance fitness classes, and encourages customers to incorporate exercise into their lives.

Cheryl W empowers its clients by putting control back into their very own hands, so they are informed about the importance of making the right food choices, exercising the right way, and using the right treatments and products to achieve their wellness goals.

Cheryl Wee is no stranger to many of us. The actress often appears in the media, and the gorgeous photos of her wedding in 2017 are still fresh on people’s minds. The 31-year-old and her husband Roy Fong had recently became parents to a baby boy.

But while things could not look any more beautiful and perfect for Cheryl, it was not too long ago that she went through a difficult and awkward phase in her career as an actress that caused her considerable anguish and loss of focus in life. The passing of her maternal grandmother on the Christmas of 2016 was a wake-up call for Cheryl, who then snapped out of her anxieties and got up to set things right. Her entrepreneurial journey in founding and running Cheryl W Wellness & Weight Management may not be a walk in the park, but she finds drive and motivation in being able to help women who are facing the same problems as she once did.

Tell us more a bit about Cheryl W and why you decided to go on this entrepreneurial path.

Previously in my line of work, I suffered from eating disorders because everyone was telling me I had to be slimmer. I was so engrossed with losing weight all the time that I really hated seeing myself in the mirror. Eventually, this led me to an interest in wellness, weight management and nutrition, so I started Cheryl W. I want it to be a place and platform to build a community where people can look good and be healthy. It’s not about slimming, we are not a slimming centre. It’s about how an individual manages her own weight and about the journey towards that goal.

What’s the mission of the company from the outset?

I really feel for people who go to extreme measures for the sake of slimming down. I know how it suffers to lose your appetite and put your health at risk because I went through all that myself. When I recovered from that period, I told myself I would want to inspire others to find their best selves. And to do that, you first have to have the humility to know that you personally need to be constantly inspired, that there is room for growth all the time, and to learn from others. I used to think being size 0 or weighing a certain weight was ideal, but I realised that your best weight or your best state of health may not be the same as mine. In the end, it doesn’t matter what size or weight you are, but whether you are in your best state of health. You have to find your best self, measured against your own yardstick.

Do you adopt any habits to help you in your work?

I try to find more time to read now and I follow a fixed schedule. One key point about being an entrepreneur is listening to others, because that’s how you really get to learn and improve. Entrepreneurs are so passionate and excited, they have so many voices in their heads, but they should also make it a point to listen. Gratitude is also very important; if we can turn expectations into gratitude, a lot of things will change for the better.

Is it hard being a female entrepreneur?

I don’t think gender makes a very big difference, although as entrepreneurs, women do have more responsibilities to juggle, especially those of us who are mothers. My late maternal grandmother was a housewife but to me she was a great entrepreneur. She was a mother of five and was very enterprising. She found ways to help the family in times of financial hardship, and she had to deal with a lot in her time as a woman. I think women do have that tenacity, grit and tolerance for a lot of things. My grandmother was illiterate, she didn’t leave anything to her name, but she was one of the most successful persons I’ve ever known. Nothing could take her down.

Join us to empower women and share your success stories.
Call for nomination for 2020 edition opens October 2019.


BG (NS) Chan Wing Kai


Seed Global Investment

BG (NS) Chan Wing Kai spent 29 years in the Singapore Armed Forces as a military officer. He rose up to the Army’s top leadership and held numerous key appointments.

The years in the Armed Forces provided him a strong foundation in leadership, human capital management, operational planning, training development and critical diplomatic skills.

He retired from active military service in 2016 and is currently a Director with SEED Global Investment, a real estate investment firm. He oversees the company’s portfolio and business development in the US and UK. He holds a MSc in Applied Finance from the Singapore Management University, and is no stranger to corporate finance, portfolio management, equities, bonds and derivatives.



Member of Parliament

Business China

Ms Tin Pei Ling is the Chief Executive Officer of Business China, a non-profit organisation that harnesses the support of the public sector & private enterprises to strengthen the ties between Singapore and China. Prior to joining Business China, Pei Ling was the Group Director of Corporate Strategy for Jing King Group.

Pei Ling is an elected Member of Parliament in Singapore since 2011 and currently serves on the Public Accounts Committee. She also serves on the Government Parliamentary Committee for Communications & Information (from 2018, Dy Chairperson) and Health (2011 – present) and previously for Law/Home Affairs (2011-2015) and Social & Family Development (2015 – 2018, Dy Chairperson).



Managing Director

Mr Ryan Chioh joined in 1998 as Executive Director of Far East Flora Holdings Pte Ltd.

Always a firm advocator for technology, Ryan identified the direction for e-commerce development and saw a business opportunity to offer’s extensive range of flowers and gifts online in 2001. Ryan blended his IT savviness and prudent business sense to steer the company’s website to become the leading portal for flowers and gifts. Ryan also brought the company to another level by spearheading the development of a CRM and ERP business solution, integrating the front-end and back-end operations so that there would be easier identification of customer base.



Head, Operations System & Control


Sing Hwee is the Head, Operations System & Control of Mapletree Investments Pte Ltd. He is responsible for the business processes and control functions, information systems and technology as well as Internal Audit and Risk Management.  He also takes ownership of the Group’s Delegation of Authority and Procurement Policy. 

Sing Hwee has more than 20 years of experience in providing risk management, performance improvement, internal controls and business advisory services to clients in various industries, including the real estate sector.  Being a thought leader and a recognised expert in this field, he used to sit in the Ernst & Young (EY) ASEAN Partner Governance Council and led the Advisory (Risk) Internal Audit Practice in Asia Pacific, ASEAN and Singapore covering 17 countries, 30 partners and 700 professionals.  Before joining EY, he had spent many years in risk consulting with PricewaterhouseCoopers (PwC) and Andersen.



Member of Parliament

Eagle Eye Centre

Dr Lim Wee Kiak, is an elected Member of Parliament for Sembawang GRC since 2015 and serves as chairman of Government Parliamentary Committee (GPC) for Ministry of Community, Culture and Youth. An Ophthalmologist, Dr Lim is currently the Chief Executive Officer and Co-Founder of Eagle Eye Centre.

Dr Lim joined the Singapore Armed Forces as a medical officer in 1994 and completed subspecialty training in Ophthalmology in 1998, with a Master’s degree in Medicine and two post-graduate specialist qualifications in Ophthalmology. During his service in SAF, he led numerous humanitarian missions to neighbouring countries. He joined Singapore National Eye Centre and was awarded the MOH HMDP fellowship in 2003, doing one year of clinical and research Fellowship at the National Eye Institute, National Institutes of Health.

Dr Lim had been an active grassroots leader since 1998 before joining politics in 2006. For his active community involvement, he was awarded the Young Executive of the Year in 2000 and Public Service Medal (PBM) in 2003.


Chew Mok Lee

Assistant Chief Executive
ICM & Digitalisation
Enterprise Services & New Industries

Enterprise Singapore

Ms Chew Mok Lee is the Assistant Chief Executive in charge of ICM & Digitalisation, Enterprise Services & New Industries in Enterprise Singapore, a government agency spearheading enterprise and industry development, reporting to the Ministry of Trade and Industry, Singapore. Enterprise Singapore is also the national Standards body in Singapore.

Prior to Enterprise Singapore, Mok Lee was with National Productivity Board (NPB), PSB and SPRING Singapore. She graduated from National University of Singapore, majoring in Economics and Statistics. She has a double Masters and is well versed in the area of enterprise promotion, industry development and partnership building, having been involved in various aspects of capability development, support for local enterprises, enabling a viable enterprise eco-system and entrepreneurship for 29 years. She also served as Secretariat to the Action Community for Entrepreneurship and was responsible for working with the Minister in Charge of Entrepreneurship and private sector members to foster entrepreneurship and support start-ups in Singapore.



Regional Head
Corporate and Transactional Practice

Rajah & Tann Singapore

Mr Chia Kim Huat has extensive experience in capital market, public and private mergers and acquisitions, cross-border joint ventures and private equity investments, both in Singapore and the region. He travels regularly in the Asia-Pacific region advising clients on a wide range of matters, including direct investments and infrastructure projects in China, major acquisitions in Korea, joint ventures in Taiwan, Hong Kong and Japan and cross-border mergers and acquisitions transactions. Kim Huat also advises foreign investors on their investments in Singapore, including listings on the Singapore Exchange, privatisations, secondary and dual listings.

He has been recognised as a leading lawyer in his field by International Financial Law Review 1000, Chambers Global “Leaders in their Field”, Asia Pacific Legal 500, “Eminent Practitioner” in Chambers Asia Pacific, Who’s Who Legal: Corporate – Merger & Acquisition/Capital Markets – Debt and Equity and Merger & Acquisition, ‘Leading Lawyer’ in Asialaw Profiles and Best Lawyers, 2017 Edition.



Deputy Chief Executive (Operations)
SkillsFuture Singapore

Wee Beng is the Deputy Chief Executive (Operations) of SkillsFuture Singapore (SSG). He leads the Business Technology Group (Operations Planning Division, Capability Development Division, Operations & Support Division, Security & Infrastructure Division), the Training, Manpower & Infrastructure Group (Manpower & Infrastructure Planning Division, Office of Lifelong Learning, and Institute of Adult Learning which comprises Learning and Professional Development Division, Research and Innovation Division, Learning Services and Support Division ) as well as the Business Services Group (Shared Services Management, Integrated Business Services Division &, Corporate Services Division).

Prior to joining SSG, Wee Beng was an officer with the Singapore Armed Forces, leading both large and small teams. His last appointment was Chief-of-Staff, Republic of Singapore Navy, overseeing a range of staff departments and ground commands. Other key appointments held were Head Naval Operations, Commander of Maritime Security Task Force and Commander, Naval Diving Unit. Wee Beng holds a Bachelor of Arts and a Master of Arts in Physics from Oxford University, UK, and a Master of Science in Management from the Massachusetts Institute of Technology, USA.