MAKING MIRACLES HAPPEN

Dato Dr Grace Kong

CO-FOUNDER

ALADDIN STREET PTE LTD

(Stellar Category Winner 2018)

"We’re not here only for the dollars and cents, we’re here also because we can give back to society."

AladdinStreet.com.sg was founded by Dr Grace Kong in July 2015. Constituting a growing team of 20 staff, the company aims to be the world’s largest online halalan toyyiban e-marketplace, and to rank among the world’s top 10 most profitable e-commerce sites.

Armed with the mission to become the most preferred online shopping portal for halal products, AladdinStreet.com.sg provides consumers a range of products and services such as “Food & Beverage”, “Beauty & Health”, “Electronics”, “Home & Living” and “Lifestyle & Sports” offered over its site, and serves to empower SMEs with cross-border capabilities.

With the promise of a seamless shopping experience in addition to personalised customer service for all its online shoppers, AladdinStreet.com.sg — which is also the online marketplace partner of Manchester United for Singapore — is set to give halal products and services a global platform and audience.

No one is a stranger to Taobao, Alibaba or Amazon, businesses that have dramatically altered how the world shops. But there is a new entrant that has set out and carved itself a niche in the e-commerce industry. Calling itself Aladdinstreet.com.sg, it is part of the Aladdin Group and is the world’s first e-marketplace that is focused on premium halal and Syariah-compliant products and services. It has even formed a global partnership with English football club Manchester United to generate brand awareness and engagement projects.

Leading Aladdinstreet.com.sg is its president and co-founder Dato Dr Grace Kong, a visionary who reveals that the potential in the halal market is huge and as yet untapped. But she adds that Aladdinstreet.com.sg is more than just a business — it is also a platform for countless merchants to enable their products and services to reach a global audience, and in the process allows the company to build a team of empowered employees who not only share the company’s vision but also its success.

Was entrepreneurship something you have always aspired to?

I’ve wanted to be in business since I was very young. My dad was a businessman in the manufacturing line. I grew up in his factory and in the company of his suppliers and customers. So as a child, I desired to do something of my own to make my parents proud.

Tell us more about Aladdinstreet.com.sg. How is it unique?

I visited Alibaba headquarters in Hangzhou once and was amazed to see the number of transactions they had in a single day. I thought if we could create something similar for the halal market, there would be a lot of potential. One key differentiating factor is that we serve the niche market and emphasise much on quality and stringent checks. Our clients are by-invitation only. By keeping the platform healthy and maintaining quality, shoppers can purchase with peace of mind.

What’s the most satisfactory part of the business?

It gives me a chance to contribute back to society and help open more doors for local SMEs.

Where do you see Aladdin Group five years down the road?

In order to grow, we have to think out of the box and reach out to the region and beyond. That way, dream connections can come true.

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AWARD JUDGE

BG (NS) Chan Wing Kai

Director

Seed Global Investment

BG (NS) Chan Wing Kai spent 29 years in the Singapore Armed Forces as a military officer. He rose up to the Army’s top leadership and held numerous key appointments.

The years in the Armed Forces provided him a strong foundation in leadership, human capital management, operational planning, training development and critical diplomatic skills.

He retired from active military service in 2016 and is currently a Director with SEED Global Investment, a real estate investment firm. He oversees the company’s portfolio and business development in the US and UK. He holds a MSc in Applied Finance from the Singapore Management University, and is no stranger to corporate finance, portfolio management, equities, bonds and derivatives.

AWARD JUDGE

TIN PEI LING

Member of Parliament
Board Member

Business China

Ms Tin Pei Ling is the Chief Executive Officer of Business China, a non-profit organisation that harnesses the support of the public sector & private enterprises to strengthen the ties between Singapore and China. Prior to joining Business China, Pei Ling was the Group Director of Corporate Strategy for Jing King Group.

Pei Ling is an elected Member of Parliament in Singapore since 2011 and currently serves on the Public Accounts Committee. She also serves on the Government Parliamentary Committee for Communications & Information (from 2018, Dy Chairperson) and Health (2011 – present) and previously for Law/Home Affairs (2011-2015) and Social & Family Development (2015 – 2018, Dy Chairperson).

AWARD JUDGE

RYAN CHIOH

Managing Director

Faseastflora.com

Mr Ryan Chioh joined FEF.com in 1998 as Executive Director of Far East Flora Holdings Pte Ltd.

Always a firm advocator for technology, Ryan identified the direction for e-commerce development and saw a business opportunity to offer FEF.com’s extensive range of flowers and gifts online in 2001. Ryan blended his IT savviness and prudent business sense to steer the company’s website to become the leading portal for flowers and gifts. Ryan also brought the company to another level by spearheading the development of a CRM and ERP business solution, integrating the front-end and back-end operations so that there would be easier identification of customer base.

AWARD JUDGE

NEO SING HWEE

Head, Operations System & Control

MAPLETREE INVESTMENTS

Sing Hwee is the Head, Operations System & Control of Mapletree Investments Pte Ltd. He is responsible for the business processes and control functions, information systems and technology as well as Internal Audit and Risk Management.  He also takes ownership of the Group’s Delegation of Authority and Procurement Policy. 

Sing Hwee has more than 20 years of experience in providing risk management, performance improvement, internal controls and business advisory services to clients in various industries, including the real estate sector.  Being a thought leader and a recognised expert in this field, he used to sit in the Ernst & Young (EY) ASEAN Partner Governance Council and led the Advisory (Risk) Internal Audit Practice in Asia Pacific, ASEAN and Singapore covering 17 countries, 30 partners and 700 professionals.  Before joining EY, he had spent many years in risk consulting with PricewaterhouseCoopers (PwC) and Andersen.

AWARD JUDGE

DR LIM WEE KIAK, PBM

Member of Parliament
CEO

Eagle Eye Centre

Dr Lim Wee Kiak, is an elected Member of Parliament for Sembawang GRC since 2015 and serves as chairman of Government Parliamentary Committee (GPC) for Ministry of Community, Culture and Youth. An Ophthalmologist, Dr Lim is currently the Chief Executive Officer and Co-Founder of Eagle Eye Centre.

Dr Lim joined the Singapore Armed Forces as a medical officer in 1994 and completed subspecialty training in Ophthalmology in 1998, with a Master’s degree in Medicine and two post-graduate specialist qualifications in Ophthalmology. During his service in SAF, he led numerous humanitarian missions to neighbouring countries. He joined Singapore National Eye Centre and was awarded the MOH HMDP fellowship in 2003, doing one year of clinical and research Fellowship at the National Eye Institute, National Institutes of Health.

Dr Lim had been an active grassroots leader since 1998 before joining politics in 2006. For his active community involvement, he was awarded the Young Executive of the Year in 2000 and Public Service Medal (PBM) in 2003.

AWARD JUDGE

Chew Mok Lee

Enterprise Fellow

Enterprise Singapore

Ms Chew Mok Lee is the Assistant Chief Executive in charge of ICM & Digitalisation, Enterprise Services & New Industries in Enterprise Singapore, a government agency spearheading enterprise and industry development, reporting to the Ministry of Trade and Industry, Singapore. Enterprise Singapore is also the national Standards body in Singapore.

Prior to Enterprise Singapore, Mok Lee was with National Productivity Board (NPB), PSB and SPRING Singapore. She graduated from National University of Singapore, majoring in Economics and Statistics. She has a double Masters and is well versed in the area of enterprise promotion, industry development and partnership building, having been involved in various aspects of capability development, support for local enterprises, enabling a viable enterprise eco-system and entrepreneurship for 29 years. She also served as Secretariat to the Action Community for Entrepreneurship and was responsible for working with the Minister in Charge of Entrepreneurship and private sector members to foster entrepreneurship and support start-ups in Singapore.

AWARD JUDGE

CHIA KIM HUAT

Regional Head
Corporate and Transactional Practice

Rajah & Tann Singapore

Mr Chia Kim Huat has extensive experience in capital market, public and private mergers and acquisitions, cross-border joint ventures and private equity investments, both in Singapore and the region. He travels regularly in the Asia-Pacific region advising clients on a wide range of matters, including direct investments and infrastructure projects in China, major acquisitions in Korea, joint ventures in Taiwan, Hong Kong and Japan and cross-border mergers and acquisitions transactions. Kim Huat also advises foreign investors on their investments in Singapore, including listings on the Singapore Exchange, privatisations, secondary and dual listings.

He has been recognised as a leading lawyer in his field by International Financial Law Review 1000, Chambers Global “Leaders in their Field”, Asia Pacific Legal 500, “Eminent Practitioner” in Chambers Asia Pacific, Who’s Who Legal: Corporate – Merger & Acquisition/Capital Markets – Debt and Equity and Merger & Acquisition, ‘Leading Lawyer’ in Asialaw Profiles and Best Lawyers, 2017 Edition.

AWARD JUDGE

TAN WEE BENG

Deputy Chief Executive (Operations)
SkillsFuture Singapore

Wee Beng is the Deputy Chief Executive (Operations) of SkillsFuture Singapore (SSG). He leads the Business Technology Group (Operations Planning Division, Capability Development Division, Operations & Support Division, Security & Infrastructure Division), the Training, Manpower & Infrastructure Group (Manpower & Infrastructure Planning Division, Office of Lifelong Learning, and Institute of Adult Learning which comprises Learning and Professional Development Division, Research and Innovation Division, Learning Services and Support Division ) as well as the Business Services Group (Shared Services Management, Integrated Business Services Division &, Corporate Services Division).

Prior to joining SSG, Wee Beng was an officer with the Singapore Armed Forces, leading both large and small teams. His last appointment was Chief-of-Staff, Republic of Singapore Navy, overseeing a range of staff departments and ground commands. Other key appointments held were Head Naval Operations, Commander of Maritime Security Task Force and Commander, Naval Diving Unit. Wee Beng holds a Bachelor of Arts and a Master of Arts in Physics from Oxford University, UK, and a Master of Science in Management from the Massachusetts Institute of Technology, USA.