(STELLAR Category Most Promising Entrepreneur)

“Endurance and perseverance is key to entrepreneurship. Challenges are common, so it is important to stay motivated and determined. Don’t let complacency set in, but look beyond and envision how to bring your business to a higher level.”

Despite an unfamiliarity with the limousine services industry when she first started, nothing posed a deterrent for Lena Tang, who now owns and runs E Capital, a company that provides bespoke limousine services to international corporate customers and specialises in ferrying influential and high-net-worth individuals to their important engagements around Singapore.

The company’s initial years marked a period of stellar growth. Established with a full scale of 24-hour, 365-days operations supported by a team of professionals, the company garnered a pool of 150 drivers and employed ten full-time drivers. Within four months of operations, it secured four long-term contracts from multiple MNCs, and in just 20 months, the fleet size grew to close to 30 vehicles.

Lena further reveals that E Capital’s impeccable service delivery track record enables the team to strive to surpass industry standards with its integrated booking system (IBS) based on operational processes aimed at streamlining all bookings and accounts. This increased operational efficiency and enhanced the tracking system of all jobs, including direct and indirect customers experience.

The entrepreneurial path hasn’t been a walk in the park, but she takes all challenges and obstacles in her stride.

What spurred you to enter the limousine service industry?

With the rising demand of limousine services and little supply to meet the demand, I’ve decided to invest in the limousine service industry as it is very niche and has plenty of potential.

What were/are your biggest hurdles? How did/do you overcome them?

This is a masculine industry and as a woman, there were many instances where I felt challenged. I often put myself in their perspectives to think like them and better understand them.

How has establishing a digital presence helped to evolve your business capabilities?

The digitalisation of our business eliminates manual labour excessively within the operations and it allows us to track all of our associate drivers. With the enhanced ability, we are able to provide live updates of our drivers’ location. This increases trust both from our business as well as our corporate partners. Other than enhancing consumer experience and providing them maximum convenience, digitalisation also provides a seamless booking process and a cashless payment service for consumers through a payment gateway. Internally, digitalising also provides a more accurate and error-free accounting process as it helps to track our jobs better, especially with ad-hoc last-minute additional charges.

How has it captured new and different markets?

We are able to tap on consumer segments where we will be able to cater to every event that one can possibly think of, such as weddings, funerals, corporate social events, MICE, and so on.

What have been the rewards of going digital? What are some pain points?

Digitalisation increases our productivity and efficiency which puts us in a competitive advantage over our competitors. Our customised and organically built source codes put us in the lead, and this is possible only with experience, that we are able to build our own source codes most suitable for both B2B & B2C markets. The challenges I did encounter were due to the fact that I lacked a firm foundation in IT, so understanding the technical jargons as well as determining every function in the app proved difficult.

What in your opinion is the most critical success ingredient in building a sustainable enterprise?

Think about the difference you can make for your clients. This is the way to stay relevant and to be upheld.

Join us to empower women and share your success stories.
Call for nomination for 2020 edition opens October 2019.


BG (NS) Chan Wing Kai


Seed Global Investment

BG (NS) Chan Wing Kai spent 29 years in the Singapore Armed Forces as a military officer. He rose up to the Army’s top leadership and held numerous key appointments.

The years in the Armed Forces provided him a strong foundation in leadership, human capital management, operational planning, training development and critical diplomatic skills.

He retired from active military service in 2016 and is currently a Director with SEED Global Investment, a real estate investment firm. He oversees the company’s portfolio and business development in the US and UK. He holds a MSc in Applied Finance from the Singapore Management University, and is no stranger to corporate finance, portfolio management, equities, bonds and derivatives.



Member of Parliament
Board Member

Business China

Ms Tin Pei Ling is the Chief Executive Officer of Business China, a non-profit organisation that harnesses the support of the public sector & private enterprises to strengthen the ties between Singapore and China. Prior to joining Business China, Pei Ling was the Group Director of Corporate Strategy for Jing King Group.

Pei Ling is an elected Member of Parliament in Singapore since 2011 and currently serves on the Public Accounts Committee. She also serves on the Government Parliamentary Committee for Communications & Information (from 2018, Dy Chairperson) and Health (2011 – present) and previously for Law/Home Affairs (2011-2015) and Social & Family Development (2015 – 2018, Dy Chairperson).



Managing Director

Mr Ryan Chioh joined in 1998 as Executive Director of Far East Flora Holdings Pte Ltd.

Always a firm advocator for technology, Ryan identified the direction for e-commerce development and saw a business opportunity to offer’s extensive range of flowers and gifts online in 2001. Ryan blended his IT savviness and prudent business sense to steer the company’s website to become the leading portal for flowers and gifts. Ryan also brought the company to another level by spearheading the development of a CRM and ERP business solution, integrating the front-end and back-end operations so that there would be easier identification of customer base.



Head, Operations System & Control


Sing Hwee is the Head, Operations System & Control of Mapletree Investments Pte Ltd. He is responsible for the business processes and control functions, information systems and technology as well as Internal Audit and Risk Management.  He also takes ownership of the Group’s Delegation of Authority and Procurement Policy. 

Sing Hwee has more than 20 years of experience in providing risk management, performance improvement, internal controls and business advisory services to clients in various industries, including the real estate sector.  Being a thought leader and a recognised expert in this field, he used to sit in the Ernst & Young (EY) ASEAN Partner Governance Council and led the Advisory (Risk) Internal Audit Practice in Asia Pacific, ASEAN and Singapore covering 17 countries, 30 partners and 700 professionals.  Before joining EY, he had spent many years in risk consulting with PricewaterhouseCoopers (PwC) and Andersen.



Member of Parliament

Eagle Eye Centre

Dr Lim Wee Kiak, is an elected Member of Parliament for Sembawang GRC since 2015 and serves as chairman of Government Parliamentary Committee (GPC) for Ministry of Community, Culture and Youth. An Ophthalmologist, Dr Lim is currently the Chief Executive Officer and Co-Founder of Eagle Eye Centre.

Dr Lim joined the Singapore Armed Forces as a medical officer in 1994 and completed subspecialty training in Ophthalmology in 1998, with a Master’s degree in Medicine and two post-graduate specialist qualifications in Ophthalmology. During his service in SAF, he led numerous humanitarian missions to neighbouring countries. He joined Singapore National Eye Centre and was awarded the MOH HMDP fellowship in 2003, doing one year of clinical and research Fellowship at the National Eye Institute, National Institutes of Health.

Dr Lim had been an active grassroots leader since 1998 before joining politics in 2006. For his active community involvement, he was awarded the Young Executive of the Year in 2000 and Public Service Medal (PBM) in 2003.


Chew Mok Lee

Enterprise Fellow

Enterprise Singapore

Ms Chew Mok Lee is the Assistant Chief Executive in charge of ICM & Digitalisation, Enterprise Services & New Industries in Enterprise Singapore, a government agency spearheading enterprise and industry development, reporting to the Ministry of Trade and Industry, Singapore. Enterprise Singapore is also the national Standards body in Singapore.

Prior to Enterprise Singapore, Mok Lee was with National Productivity Board (NPB), PSB and SPRING Singapore. She graduated from National University of Singapore, majoring in Economics and Statistics. She has a double Masters and is well versed in the area of enterprise promotion, industry development and partnership building, having been involved in various aspects of capability development, support for local enterprises, enabling a viable enterprise eco-system and entrepreneurship for 29 years. She also served as Secretariat to the Action Community for Entrepreneurship and was responsible for working with the Minister in Charge of Entrepreneurship and private sector members to foster entrepreneurship and support start-ups in Singapore.



Regional Head
Corporate and Transactional Practice

Rajah & Tann Singapore

Mr Chia Kim Huat has extensive experience in capital market, public and private mergers and acquisitions, cross-border joint ventures and private equity investments, both in Singapore and the region. He travels regularly in the Asia-Pacific region advising clients on a wide range of matters, including direct investments and infrastructure projects in China, major acquisitions in Korea, joint ventures in Taiwan, Hong Kong and Japan and cross-border mergers and acquisitions transactions. Kim Huat also advises foreign investors on their investments in Singapore, including listings on the Singapore Exchange, privatisations, secondary and dual listings.

He has been recognised as a leading lawyer in his field by International Financial Law Review 1000, Chambers Global “Leaders in their Field”, Asia Pacific Legal 500, “Eminent Practitioner” in Chambers Asia Pacific, Who’s Who Legal: Corporate – Merger & Acquisition/Capital Markets – Debt and Equity and Merger & Acquisition, ‘Leading Lawyer’ in Asialaw Profiles and Best Lawyers, 2017 Edition.



Deputy Chief Executive (Operations)
SkillsFuture Singapore

Wee Beng is the Deputy Chief Executive (Operations) of SkillsFuture Singapore (SSG). He leads the Business Technology Group (Operations Planning Division, Capability Development Division, Operations & Support Division, Security & Infrastructure Division), the Training, Manpower & Infrastructure Group (Manpower & Infrastructure Planning Division, Office of Lifelong Learning, and Institute of Adult Learning which comprises Learning and Professional Development Division, Research and Innovation Division, Learning Services and Support Division ) as well as the Business Services Group (Shared Services Management, Integrated Business Services Division &, Corporate Services Division).

Prior to joining SSG, Wee Beng was an officer with the Singapore Armed Forces, leading both large and small teams. His last appointment was Chief-of-Staff, Republic of Singapore Navy, overseeing a range of staff departments and ground commands. Other key appointments held were Head Naval Operations, Commander of Maritime Security Task Force and Commander, Naval Diving Unit. Wee Beng holds a Bachelor of Arts and a Master of Arts in Physics from Oxford University, UK, and a Master of Science in Management from the Massachusetts Institute of Technology, USA.