A RARE GEM

SIMONE NG

EXECUTIVE CREATIVE DIRECTOR

SIMONE JEWELS PTE LTD

(Pulsar Category Winner 2019)

“We have built ourselves a good solid foundation over the years. More than just making calculated risks, it’s about staying consistent and upholding the highest quality of products and services.”

An award-winning jewellery designer and certified gemologist, 45-year-old Simone Ng is no stranger to the local jewellery design scene. Named among Singapore’s top 10 designers for four consecutive years since 2015, the founder and creative director of Simone Jewels clinched the Luxury Jewelry Brand award in 2016 and the Most Promising Brand Award in 2018.

Born to a family of entrepreneurs with jewellery being one of the businesses, Simone grew up among many colourful varieties of gemstones her maternal grandparents brought back from their travels. Desiring to own something nobody could buy, she started designing and making jewellery for herself. This eventually led to the creation of many unique pieces that won the compliments of those around her.

With the encouragement of her spouse later in life, Simone established her company in 2006 to much acclaim. In 2013, her “Reverso Necklace” was successfully auctioned at Sotheby’s Asia.

Tell us a little more about Simone Jewels.

We design and produce ready-to-wear fine jewellery in the form of “wearable art”. Each piece created would remain the only piece, meaning that there would be no reproductions and each is created with the highest quality gemstones. An annual collection story is created as an inspiration for our designs and told in the form of jewellery. Customers appreciate that as it makes owning a piece even more meaningful.

What are some unique features of Simone Jewels? What makes it stand out from its competitors?

The highly exclusive nature and rarity of the materials we use and the time spent per piece is aimed at women of discerning tastes. We offer highly personalised services. We do not operate retail outlets and all our customer engagements, besides events, are by private appointments to enable us to dedicate ourselves wholly to the customer. Custom pieces are designed according to specific requirements during such appointments. Also, we specialise in rare coloured gemstones. Many of the coloured gems are actually rarer than diamonds in nature, representing exceptional value and potential asset appreciation. The characteristics of these coloured gemstones are much more interesting and that enables us to engage with and educate customers.

To what would you attribute your success? What mindset do you adopt?

I attribute it to my loved ones for being my pillar of strength unconditionally. My mum taught me, “Be true to yourself and stay grounded. All things may change but nobody can ever change who you are. Integrity is important and this will take you a long way.” And my husband and best friend who said, “There is no hurry in chasing success. Success comes from patience in building a strong foundation. Without it, you will have nothing to fall back on.”

What was a particularly memorable challenge or hurdle?

In 2017, when everything was going at full swing, I lost all my staff at the same time. One left to start her own company as a direct competitor and the other left due to family circumstances. It was a scary moment as I felt the challenge physically and mentally. At that point, I decided to never allow myself to be in that situation again. We reorganised the business and tripled the

What are your expansion plans for the business?

Our expansion strategies lie in internationalisation, extension of a subbrand and developing a B2B model to expand regionally. We have begun exploring Malaysia and Hong Kong markets. And we have just launched jouerbysimone.com to cater to the mass customisation trends and to target fast-rising millennials who appreciate the experience of customising their own jewellery. We are also working on a model to expand our design through other businesses and partners.

This year Simone Jewels has also created for itself a digital presence. Tell us more about that.

We played on the O-to-O concept, meaning going offline-to-online and from online-to-offline, and it’s important for us to look into this because consumers don’t shop online or offline exclusively. Going digital helps us reach more customers. How the younger generation shop is not the same as the previous generation, so the way we market to them is also different. So we launched our second brand, Jouer by Simone Jewels, to enhance their shopping experience.

crop IMAGE 4 Gouache-3 Poetry Books

How is Jouer different from the main brand Simone Jewels?

Jouer by Simone features hip, modern, cool jewellery for people on-the-go, the creations are easy to wear and go with any outfits, and are categorised by personalities instead of style. People customise their own jewellery and as a finishing touch, we offer personal engraving for their jewellery. One good thing about all this is that we don’t need to hold any stock; with customisation, customers are willing to wait a little longer for their items.

What do you think are the rewards of going digital?

It’s a much faster way of communicating our products to our customers. We are also informing our existing customers about it and they are excited by what they see. Going digital gives us a platform where people can browse and customise their own jewellery. It’s altogether a different concept from the main brand.

Join us to empower women and share your success stories.
Call for nomination for 2020 edition opens October 2019.

AWARD JUDGE

BG (NS) Chan Wing Kai

Director

Seed Global Investment

BG (NS) Chan Wing Kai spent 29 years in the Singapore Armed Forces as a military officer. He rose up to the Army’s top leadership and held numerous key appointments.

The years in the Armed Forces provided him a strong foundation in leadership, human capital management, operational planning, training development and critical diplomatic skills.

He retired from active military service in 2016 and is currently a Director with SEED Global Investment, a real estate investment firm. He oversees the company’s portfolio and business development in the US and UK. He holds a MSc in Applied Finance from the Singapore Management University, and is no stranger to corporate finance, portfolio management, equities, bonds and derivatives.

AWARD JUDGE

TIN PEI LING

Member of Parliament
CEO

Business China

Ms Tin Pei Ling is the Chief Executive Officer of Business China, a non-profit organisation that harnesses the support of the public sector & private enterprises to strengthen the ties between Singapore and China. Prior to joining Business China, Pei Ling was the Group Director of Corporate Strategy for Jing King Group.

Pei Ling is an elected Member of Parliament in Singapore since 2011 and currently serves on the Public Accounts Committee. She also serves on the Government Parliamentary Committee for Communications & Information (from 2018, Dy Chairperson) and Health (2011 – present) and previously for Law/Home Affairs (2011-2015) and Social & Family Development (2015 – 2018, Dy Chairperson).

AWARD JUDGE

RYAN CHIOH

Managing Director

Faseastflora.com

Mr Ryan Chioh joined FEF.com in 1998 as Executive Director of Far East Flora Holdings Pte Ltd.

Always a firm advocator for technology, Ryan identified the direction for e-commerce development and saw a business opportunity to offer FEF.com’s extensive range of flowers and gifts online in 2001. Ryan blended his IT savviness and prudent business sense to steer the company’s website to become the leading portal for flowers and gifts. Ryan also brought the company to another level by spearheading the development of a CRM and ERP business solution, integrating the front-end and back-end operations so that there would be easier identification of customer base.

AWARD JUDGE

NEO SING HWEE

Head, Operations System & Control

MAPLETREE INVESTMENTS

Sing Hwee is the Head, Operations System & Control of Mapletree Investments Pte Ltd. He is responsible for the business processes and control functions, information systems and technology as well as Internal Audit and Risk Management.  He also takes ownership of the Group’s Delegation of Authority and Procurement Policy. 

Sing Hwee has more than 20 years of experience in providing risk management, performance improvement, internal controls and business advisory services to clients in various industries, including the real estate sector.  Being a thought leader and a recognised expert in this field, he used to sit in the Ernst & Young (EY) ASEAN Partner Governance Council and led the Advisory (Risk) Internal Audit Practice in Asia Pacific, ASEAN and Singapore covering 17 countries, 30 partners and 700 professionals.  Before joining EY, he had spent many years in risk consulting with PricewaterhouseCoopers (PwC) and Andersen.

AWARD JUDGE

DR LIM WEE KIAK, PBM

Member of Parliament
CEO

Eagle Eye Centre

Dr Lim Wee Kiak, is an elected Member of Parliament for Sembawang GRC since 2015 and serves as chairman of Government Parliamentary Committee (GPC) for Ministry of Community, Culture and Youth. An Ophthalmologist, Dr Lim is currently the Chief Executive Officer and Co-Founder of Eagle Eye Centre.

Dr Lim joined the Singapore Armed Forces as a medical officer in 1994 and completed subspecialty training in Ophthalmology in 1998, with a Master’s degree in Medicine and two post-graduate specialist qualifications in Ophthalmology. During his service in SAF, he led numerous humanitarian missions to neighbouring countries. He joined Singapore National Eye Centre and was awarded the MOH HMDP fellowship in 2003, doing one year of clinical and research Fellowship at the National Eye Institute, National Institutes of Health.

Dr Lim had been an active grassroots leader since 1998 before joining politics in 2006. For his active community involvement, he was awarded the Young Executive of the Year in 2000 and Public Service Medal (PBM) in 2003.

AWARD JUDGE

Chew Mok Lee

Assistant Chief Executive
ICM & Digitalisation
Enterprise Services & New Industries

Enterprise Singapore

Ms Chew Mok Lee is the Assistant Chief Executive in charge of ICM & Digitalisation, Enterprise Services & New Industries in Enterprise Singapore, a government agency spearheading enterprise and industry development, reporting to the Ministry of Trade and Industry, Singapore. Enterprise Singapore is also the national Standards body in Singapore.

Prior to Enterprise Singapore, Mok Lee was with National Productivity Board (NPB), PSB and SPRING Singapore. She graduated from National University of Singapore, majoring in Economics and Statistics. She has a double Masters and is well versed in the area of enterprise promotion, industry development and partnership building, having been involved in various aspects of capability development, support for local enterprises, enabling a viable enterprise eco-system and entrepreneurship for 29 years. She also served as Secretariat to the Action Community for Entrepreneurship and was responsible for working with the Minister in Charge of Entrepreneurship and private sector members to foster entrepreneurship and support start-ups in Singapore.

AWARD JUDGE

CHIA KIM HUAT

Regional Head
Corporate and Transactional Practice

Rajah & Tann Singapore

Mr Chia Kim Huat has extensive experience in capital market, public and private mergers and acquisitions, cross-border joint ventures and private equity investments, both in Singapore and the region. He travels regularly in the Asia-Pacific region advising clients on a wide range of matters, including direct investments and infrastructure projects in China, major acquisitions in Korea, joint ventures in Taiwan, Hong Kong and Japan and cross-border mergers and acquisitions transactions. Kim Huat also advises foreign investors on their investments in Singapore, including listings on the Singapore Exchange, privatisations, secondary and dual listings.

He has been recognised as a leading lawyer in his field by International Financial Law Review 1000, Chambers Global “Leaders in their Field”, Asia Pacific Legal 500, “Eminent Practitioner” in Chambers Asia Pacific, Who’s Who Legal: Corporate – Merger & Acquisition/Capital Markets – Debt and Equity and Merger & Acquisition, ‘Leading Lawyer’ in Asialaw Profiles and Best Lawyers, 2017 Edition.

AWARD JUDGE

TAN WEE BENG

Deputy Chief Executive (Operations)
SkillsFuture Singapore

Wee Beng is the Deputy Chief Executive (Operations) of SkillsFuture Singapore (SSG). He leads the Business Technology Group (Operations Planning Division, Capability Development Division, Operations & Support Division, Security & Infrastructure Division), the Training, Manpower & Infrastructure Group (Manpower & Infrastructure Planning Division, Office of Lifelong Learning, and Institute of Adult Learning which comprises Learning and Professional Development Division, Research and Innovation Division, Learning Services and Support Division ) as well as the Business Services Group (Shared Services Management, Integrated Business Services Division &, Corporate Services Division).

Prior to joining SSG, Wee Beng was an officer with the Singapore Armed Forces, leading both large and small teams. His last appointment was Chief-of-Staff, Republic of Singapore Navy, overseeing a range of staff departments and ground commands. Other key appointments held were Head Naval Operations, Commander of Maritime Security Task Force and Commander, Naval Diving Unit. Wee Beng holds a Bachelor of Arts and a Master of Arts in Physics from Oxford University, UK, and a Master of Science in Management from the Massachusetts Institute of Technology, USA.